This book is written with the Vietnamese entrepreneurs, present and future, in mind as the key audience. Given the historical development of local enterprises in Vietnam, Viet enterprises have evolved based on an unleveled playing field given their strong relationship with and protection from the local government. The time has come, however, for drastic changes in Vietnam with the upcoming conclusion of the TPP agreement (Trans Pacific Partnership), The Euro-Vietnam FTA, and the execution of WTO. The above promise positive increase in export volume and value. However, coming from a sourcing and contract manufacturing era, can Vietnamese enterprises overcome the challenge of simply exporting raw material and finished products, and prepare themselves to move into an era of building & exporting brands? The book will feature the historical development and the present status of Viet enterprises including both SOEs and SMEs, analyze SWOT for Viet enterprises given future competitive environment & suggest a foundational approach to building a solid foundation for growth both in the domestic market and beyond.
Editor & Host of Insight Vietnam, Phi Nguyen, has started a new journey, this time a book project sponsored by the Youth Newspaper and The Youth Publishing House in Vietnam. This book is intended to present an overview about the current status of Vietnamese brands and their potential/capacity for future global expansion, to share professional experiences in global development and development case studies of global brands with Vietnamese entrepreneurs, with an aim to present suggested a foundational approach to global development for Vietnamese enterprises. The book is going to be enriched with perspectives of various global/regional industry experts through in-depth interviews and discussions, and shall be published in both English and Vietnamese. Until it is officially published late 2014, reports on the making of the book shall be updated on Insight Vietnam’s wordpress for comments and contribution.
From Vietnam with respect,
Insightvietnam Episode 18, Part 2 , clip 2 of 2 – Private Equity Investment in Vietnam with Guest Speakers Mr.Nikhil Singh, Principal – Indochina Capital and Mr.Kenneth Atkinson, Managing Partner – Grant Thornton (Vietnam) Ltd.•November 9, 2011 • Leave a Comment
Insightvietnam Episode 18, Part 2, clip 1 of 2 – Private Equity Investment in Vietnam with Guest Speakers Mr.Nikhil Singh, Principal – Indochina Capital and Mr.Kenneth Atkinson, Managing Partner – Grant Thornton (Vietnam) Ltd.•November 9, 2011 • Leave a Comment